When & Why was JEM Coaching created?
I’ve always got a buzz out of coaching the people I was leading to ensure they felt confident, developed new skills, gained new experiences, achieved their personal goals and in many cases exceeded their own expectations. Nothing made me happier than seeing people who’d worked with me excel and go on to bigger and better things.
As coaching became a larger part of my role, I wanted to understand more about the theories underpinning my practice so I studied to gain formal Coaching qualifications. My experience and qualifications led to opportunities to coach Senior Leaders and Executives in successfully working through their own challenges, gaining new insight, thinking creatively and becoming more strategic in their focus.
I recognised that I had a passion for Coaching and Leadership Development and that helping people develop is what I love to do. I set up JEM Coaching Limited so that I could build a career around ”what I love to do’ – supporting people in their personal development, helping them focus on what they want to achieve and working out how they could get there.
The name of the company comes from my initials Jayne Elizabeth McPhi
In JEM I look to create a business that reflects my approach to life, which is all about enjoying what I do, doing the best that I can - and having some fun!